How to Check Your Website's Visibility and Identify Website Visitors

Have you submitted your website to the web index crawlers? If not, your website will only appear if you enter the full URL in the search bar. Otherwise, you can search the name of your website in the search bar, and it should appear within a few results. When I first web crawled Everything In My Closet, I got results for closet cleaning mostly. Your website admin board should also have a link to it. If you use Shopify, for example, you can find it on the left side.

3 Smart Ways to See Who Has Visited Your Website

1. Use a Pre-Built Website Plugin

This is one of the best ways to see who has visited your website. There are many pre-built plugins available that don't require any complicated tracking code. For instance, Everything In My Closet used a pre-built plugin, which made it much easier to track visitors.

2. Add JavaScript Code to Your Website

If you are not code-savvy, adding JavaScript code to track website visitors can be quite tedious. However, if you are comfortable with coding, it's a straightforward process. You need to add HTML or JavaScript code from your chosen analytics provider. This will help you track who visits your site and identify potential customers who are most likely to buy from you.

3. Identify Website Visitors Through Google Analytics

Note that as of February 4th, the Service Provider and Network Domain dimensions are no longer available in Google Analytics. However, you can still gain access to this data using Visitor Queue. This tool helps you track website visitors without the service providers or network domains.

Additional Methods to Identify Website Visitors

Run a Reverse IP Address Look-Up

While Google Analytics does not disclose visitor IP addresses due to their privacy policy, there are other tools available, such as Opentracker, that allow you to capture visitor IPs and then run a reverse look-up to see who visited your site. You can also look through your own server logs to identify user IPs that have recently visited your website. This process can take a long time, and most will return as their ISP names, making it difficult to find a lead.

Another helpful tool is SimilarWeb. This website allows you to enter a user's IP address and generate some information about the source, such as the source's name and location. You can then use this information to search for additional information about the company online. If you can find the user's contact information, you can reach out to them with a “Hey! Thanks for visiting our site!” and attempt to move them along the sales cycle.

To summarize, the best ways to check out your website's visibility and identify website visitors are using pre-built plugins, adding JavaScript code, and utilizing Google Analytics. Additionally, running a reverse IP address look-up and using tools like SimilarWeb can provide valuable information about your visitors.